Concerned a bit doodle
A party spokesman said: "We consulted members across the party about our new visual identity. The values they wanted to see represented were strength, endurance, renewal and growth.
The Tory image was created by Perfect Day, a small, London-based design agency, for £40,000.
Seems to me that the designer at 'Perfect Day' has a sense of humour, and has certainly given the Tories a 'A New Direction'
He seems to have uprooted the logo of the Italian Democratic Party of the Left ( Partito democratico della Sinistra), given it a shake and rubbed out his nuts