Change 4 Emphasis
A study published today says: Eight out of ten men and almost seven in ten women will be overweight by 2020, While data suggests that childhood obesity may be levelling off, adult obesity is expected to rise. Times Online
Andy Burnham, the Health Secretary, said that the 'Change4Life' campaign had surpassed all its targets for the first year.
“We are beginning to see the positive impact on families as they start to adopt healthier lifestyles,”
The next phase of the campaign, which was originally aimed at improving children's eating habits, will encourage adults to make simple changes in their diet and lifestyle. The ‘Swap It, Don't Stop It' strapline will feature on the supporting marketing materials and TV advertisements.
Andy Burnham, the Health Secretary, said that the 'Change4Life' campaign had surpassed all its targets for the first year.
“We are beginning to see the positive impact on families as they start to adopt healthier lifestyles,”
The next phase of the campaign, which was originally aimed at improving children's eating habits, will encourage adults to make simple changes in their diet and lifestyle. The ‘Swap It, Don't Stop It' strapline will feature on the supporting marketing materials and TV advertisements.
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