Lord Mandelson's (information principles)
1. The Minister for Information must have access to intelligence concerning events and public opinion.
2. Information must be planned and executed by only one authority.
a. It must issue all the information directives.
b. It must explain information directives to important officials and maintain their morale.
c. It must oversee other agencies' activities, which have information consequences
3. The information consequences of an action must be considered in planning that action.
4. Information must affect the opposition's policy and action.
a. By suppressing desirable material which can provide the opposition with useful intelligence
b. By openly disseminating information whose content or tone causes the opposition to draw the desired conclusions
c. By goading the opposition into revealing vital information about himself
d. By making no reference to a desired opposition activity when any reference would discredit that activity
5. Declassified, operational information must be available to implement an information campaign
6. To be perceived, information must evoke the interest of an audience and must be transmitted through an attention-getting communications medium.
7. Credibility alone must determine whether information output should be true or false.
8. The purpose, content and effectiveness of opposition information; the strength and effects of an expose; and the nature of current information campaigns determine whether opposition information should be ignored or refuted.
9. Credibility, intelligence, and the possible effects of communicating determine whether information materials should be censored.
10. Material from opposition information may be utilized in operations when it helps diminish that opposition's prestige or lends support to the propagandist's own objective.
11. Black rather than white information may be employed when the latter is less credible or produces undesirable effects.
12. Information may be facilitated by leaders with prestige.
13. Information must be carefully timed.
a. The communication must reach the audience ahead of competing information.
b. An information campaign must begin at the optimum moment
c. An information theme must be repeated, but not beyond some point of diminishing effectiveness
14. Information must label events and people with distinctive phrases or slogans.
a. They must evoke desired responses, which the audience previously possesses
b. They must be capable of being easily learned
c. They must be utilized again and again, but only in appropriate situations
d. They must be boomerang-proof
15. Information to the home front must prevent the raising of false hopes which can be blasted by future events.
16. Information to the home front must create an optimum anxiety level.
a. Information must reinforce anxiety concerning the consequences of defeat
b. Information must diminish anxiety (other than concerning the consequences of defeat) which is too high and which cannot be reduced by people themselves
17. Information to the home front must diminish the impact of frustration.
a. Inevitable frustrations must be anticipated
b. Inevitable frustrations must be placed in perspective
18. Information must facilitate the displacement of aggression by specifying the targets for hatred.
19. Information cannot immediately affect strong counter-tendencies; instead it must offer some form of action or diversion, or both.
2. Information must be planned and executed by only one authority.
a. It must issue all the information directives.
b. It must explain information directives to important officials and maintain their morale.
c. It must oversee other agencies' activities, which have information consequences
3. The information consequences of an action must be considered in planning that action.
4. Information must affect the opposition's policy and action.
a. By suppressing desirable material which can provide the opposition with useful intelligence
b. By openly disseminating information whose content or tone causes the opposition to draw the desired conclusions
c. By goading the opposition into revealing vital information about himself
d. By making no reference to a desired opposition activity when any reference would discredit that activity
5. Declassified, operational information must be available to implement an information campaign
6. To be perceived, information must evoke the interest of an audience and must be transmitted through an attention-getting communications medium.
7. Credibility alone must determine whether information output should be true or false.
8. The purpose, content and effectiveness of opposition information; the strength and effects of an expose; and the nature of current information campaigns determine whether opposition information should be ignored or refuted.
9. Credibility, intelligence, and the possible effects of communicating determine whether information materials should be censored.
10. Material from opposition information may be utilized in operations when it helps diminish that opposition's prestige or lends support to the propagandist's own objective.
11. Black rather than white information may be employed when the latter is less credible or produces undesirable effects.
12. Information may be facilitated by leaders with prestige.
13. Information must be carefully timed.
a. The communication must reach the audience ahead of competing information.
b. An information campaign must begin at the optimum moment
c. An information theme must be repeated, but not beyond some point of diminishing effectiveness
14. Information must label events and people with distinctive phrases or slogans.
a. They must evoke desired responses, which the audience previously possesses
b. They must be capable of being easily learned
c. They must be utilized again and again, but only in appropriate situations
d. They must be boomerang-proof
15. Information to the home front must prevent the raising of false hopes which can be blasted by future events.
16. Information to the home front must create an optimum anxiety level.
a. Information must reinforce anxiety concerning the consequences of defeat
b. Information must diminish anxiety (other than concerning the consequences of defeat) which is too high and which cannot be reduced by people themselves
17. Information to the home front must diminish the impact of frustration.
a. Inevitable frustrations must be anticipated
b. Inevitable frustrations must be placed in perspective
18. Information must facilitate the displacement of aggression by specifying the targets for hatred.
19. Information cannot immediately affect strong counter-tendencies; instead it must offer some form of action or diversion, or both.
posted by Anoneumouse at 8:44 am
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